Ashton Renovations Featured in Houzz Pro Article

Mark Ashton and the company’s success in the Toronto area can be best showcased by the amount of recognition and appreciation given by other professionals, as well as grateful clients. Ashton Renovations was featured in a Houzz Pro article where Mark shared his thoughts on how to appeal to the best clients and form the most trustworthy teams, thoughts that can only come with his vast years of experience. With 4 NKBA awards and 10 Best of Houzz awards under his tool belt, there is no doubt of why his professional opinions would want to be shared with many. See full article by Stephan Rabimov.

Important Principles

There are three important principles to abide by according to the article when attracting the right clients:

1. Presenting yourself and the company as professionally as possible with the help of a neat website and marketing tools such as Houzz, allows for clients to see the scope of competency in all aspects.
2. Targeting the right clients with the help of Houzz makes for niche marketing, in which a specific group of consumers is able to find exactly the type of company they need to do specialized renovation services.
3. Customer satisfaction is a much larger priority than money in the end. Their experience with your business will speak for itself if they ever give your company a recommendation for a future renovation.

Important Practices

When choosing the right individuals and contractors to get the job done, Mark shares three practices:

1. Hiring a diverse group of people makes for creativity and the ability to harness different strengths when dealing with a broad range of situations.
2. Loyalty and thinking long-term with regards to hires allows for relationships that will last for many renovations, not just one or two.
3. Maintaining a friendly environment with the contractors and commending them for their work supports positive reinforcement that drives them to work hard for every project.

With the help of Houzz Pro, Ashton Renovations is able to share and gain incomparable knowledge on the right practices to have an optimized renovation experience.