Insights from Mark Ashton and the Renovation Industry – Global National News

Why Now Might Still Be the Right Time to Renovate — Despite Market Uncertainty – Insights from Mark Ashton and the Renovation Industry

In a recent Global News segment, Ashton Renovations’ Mark Ashton spoke about a noticeable shift in homeowner sentiment toward renovation projects. With the current economic climate—and specifically the effects of U.S. tariffs on aluminum and steel—many Canadians are re-evaluating their renovation plans. Budgets are being trimmed, and timelines are being questioned.

But while some are hitting pause, this may actually be an ideal window of opportunity for others.

Shifting Client Behaviour

“I see a change in behavior almost 100% from all the clients I’m speaking with,” Mark notes in the interview. “There’s a feeling of concern that wasn’t there before this whole thing with the tariffs.”

Clients are scaling back plans or deferring decisions altogether, worried about how volatile pricing might affect their final costs. It’s a natural reaction—but not necessarily a strategic one.

Why Act Now?

Industry insiders are suggesting that this moment—while things are temporarily quieter—may actually be the best time to proceed with renovations, especially smaller or time-sensitive projects.

Here’s why:

• Skilled Trades Are More Available: With fewer projects in motion, top tradespeople have more room in their schedules. This means your job might start sooner and move faster.
• Stable Material Supply (in Some Areas): While tariffs are affecting items like aluminum and steel, products with strong domestic supply chains (like lumber) remain more stable in price and availability.
• Quote Validity & Pricing Risks: With the U.S. levy in flux, estimates may only be good for a limited time. Waiting too long could see projects jump by $1,500 to $5,000 or more.
• Alternative Sourcing Options: Contractors are actively seeking Canadian-made or alternative solutions to mitigate tariff-related increases—but sourcing these takes time. Getting started early allows more flexibility in material selection.

Our Approach at Ashton Renovations

At Ashton Renovations, we’re proactively navigating this environment by:

• Discussing phased approaches: So clients can prioritize essential work now and defer non-essentials without derailing the design.
• Sourcing smarter: We look for domestic alternatives where possible, and always confirm availability before finalizing any scope.
• Transparent planning and communication: Clients get upfront clarity on cost breakdowns, risk factors, and what elements are most affected by market forces.

Takeaway: Uncertainty Doesn’t Mean Inaction

While hesitation is understandable, some of the best renovation outcomes happen when you can move decisively—especially when the right team, timeline, and materials align. As Mark puts it:

“If you’re ready to go, it’s a good time to pull the trigger.”

If you’re considering a renovation and want to understand your options in today’s market, let’s talk. Our planning and design process can help you assess what’s possible, what’s wise, and how to move forward with confidence.